Mumbles Triathlon 28 September 2019

Meet Our Partners

Title Partner

Swansea Swim Sharks

Leah Morgan and Louise Snelgrove are the sisters behind Sharks Swim Shop, Swansea’s first and only dedicated swim and triathlon shop which opened its doors in Sketty in July 2017.

In addition to running the shop, the sisters also run three local clubs: Swansea Sharks Swim School, Swansea Sharks Development Club (for older children) and Swansea Tri-Sharks (for children and adults competing in triathlons). These three clubs include more than 700 pupils and they employ 52 local teachers.

The sisters opened Sharks Swim shop to support the needs of the pupils they were teaching and the demands of an increasing number of tri-athletes requiring specialist sportswear. They began with a small website and ebay shop with stock stored in their homes; they also took their stock to key events and competition meets. This service proved so popular, particularly as they also fit supply and wet suits, so athletes have access to properly fitted high performance wetsuits and fast skins for professional competitions. They are also able to offer wet suit repairs. Their reputation has developed within the sector and they have a growing base of clients who travel from all over the UK for their stock. In fact, the UK synchronised swimming champions have purchased their swim suits from Sharks Swim Shop.

A lack of storage for their stock was a huge barrier to growth so when the shop premises became available at Sketty Cross they took the plunge and signed up to a 5 year lease. This was a huge step for the sisters as the potential footfall was unknown and they also had to give up their jobs to manage the shop and the clubs. The success of the shop has more than exceeded their expectations. Other than online competitors who aren’t able to offer a fitting service, they have very little direct competition. As a result, their decision to invest in the shop has proved very positive, achieving a turnover of 34% more than their initial projections.

Sales have also been boosted by the increased number of people who travel to the Wales National Pool from all over the UK and then pop to the swim shop for new swimwear and other equipment.

In 2017, the sisters invested in a new online shop, working with an ecommerce expert, which will be selling over 10,000 products.   In addition, they have been commissioned to design a range of swimwear for water polo teams.

Welsh Triathlon Cymru

Finding, nurturing and producing successful athletes is an important activity for any sport and is crucial to ensuring adequate levels of funding and attracting suitable sponsors. Sports that achieve great success at Olympic, World and Commonwealth Games attract more funding and more interest. Welsh Triathlon has a structured pathway to identify talented young athletes and develop them into highly competitive triathletes able to meet the British Triathlon Performance Pathway standards. The ultimate aim is to become medal winners at major games. For more information visit their website


We are proud to be one of the leading triathlon brands in the world, establishing ourselves as one of the most exciting and forward thinking brands on the market. Our approach has always been product-first and this philosophy has helped us achieve the highest industry reviews based on speed, comfort, price point and innovation. For more information visit their website

Nutrition Partner


TORQ have worked nationwide with cycling, running and outdoor stores to create TORQ Accredited Performance Nutrition Centres. By visiting one of these centres, you will meet someone who has been expertly trained by the Sports Scientists at TORQ. The subjects they cover include Training Theory, Energy Systems, Nutrition (fuelling and recovery) and Periodisation / Peaking. To become accredited, the individual at the centre you visit will have passed a comprehensive exam set by TORQ, so you can be assured that the assistance you receive will be accurate and reliable. For more information visit their website at

Fuel Partner

Fuel Coffee

  • Swansea Swim Sharks
  • Welsh Triathlon Cymru
  • ZONE3
  • Torq
  • Lets Do This
  • Fuel Coffee